Crafting Impactful Narratives: The Art of Nonprofit Storytelling
CauseVox
NOVEMBER 26, 2023
You can see here that Miriam’s House uses the donor based brandscript to center the supporter as the hero by saying “you can help end the cycle of homelessness.” You can see how they shared his story of going to rescue more children in the small text beneath the heading which makes him the hero of the narrative.
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