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GivingTuesday 2018 Scales Generosity and Kindness to New Highs

Beth's Blog: How Nonprofits Can Use Social Media

People contributed more than $125 million on Facebook , up from $45 million in 2017, using the network’s new fundraising tools. . No doubt this was disappointing to a number of nonprofit fundraisers, especially those on the West Coast who had to get up early! Lots of complaining from insiders. ” or too many emails.

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Is A Downer News Cycle A Factor in the ALS Ice Bucket Challenge Success?

Beth's Blog: How Nonprofits Can Use Social Media

Soon celebrities and main stream media joined in the fun as it continues to sweep the nation. One reason is that wacky and goofy fundraisers work. The explosive spread of the ice bucket challenge could even end up hurting ALS fundraising in the long term. But the evidence is to the contrary.

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