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GivingTuesday 2018 Scales Generosity and Kindness to New Highs

Beth's Blog: How Nonprofits Can Use Social Media

People contributed more than $125 million on Facebook , up from $45 million in 2017, using the network’s new fundraising tools. . Eastern time, according to a Facebook spokesperson reported in the Chronicle of Philanthropy. Lots of complaining from insiders. Here’s where that silly cat gif comes in.

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Is A Downer News Cycle A Factor in the ALS Ice Bucket Challenge Success?

Beth's Blog: How Nonprofits Can Use Social Media

Even my favorite charity and philanthropy cynic, my colleague Tom Watson who writes a regular column for Forbes Magazine, gave the Ice Bucket Challenge a big thumbs up in his recent column , pointing out all the reasons why it was a success beyond the dollars raised. One reason is that wacky and goofy fundraisers work.

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