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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

Stockholm saw a 22% reduction in traffic congestion and a $92M annual gain in revenue; Bolzano realized a 30% savings in services for its aging population; Malta reduced water consumption 15% and energy use 25%. It’s reached more than 100 cities so far. This isn’t disinterested philanthropy. It’s a good example of social innovation.

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