Research Friday: Branding in the nonprofit sector
ASU Lodestar Center
APRIL 26, 2013
2 Nonprofits usually offer intangible services to their communities, in contrast to the tangible products and services usually offered by for-profit companies. Phoenix Youth At Risk decided to undertake the task of rebranding and changed the name of their organization to New Pathways For Youth. Research done by Venable et al.
Let's personalize your content