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Research Friday: Branding in the nonprofit sector

ASU Lodestar Center

2 Nonprofits usually offer intangible services to their communities, in contrast to the tangible products and services usually offered by for-profit companies. Phoenix Youth At Risk decided to undertake the task of rebranding and changed the name of their organization to New Pathways For Youth. Research done by Venable et al.

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What strategies can nonprofit leaders use to move program beneficiaries into program partners?

ASU Lodestar Center

In a survey of the charitable community through the Independent Sector (PDF), nonprofit professionals admitted that they need more engagement with their stakeholders. She is a mentor coach with the Greater Phoenix Urban League Head Start, which strives to bring quality education to Phoenix’s preschool-aged children.

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