Measuring the Value of Your Blog: Reflections Over the Last Year
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 4, 2008
A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric.
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