Live blogging from the 2011 Millennial Donor Summit: Successfully Going Mobile
Amy Sample Ward
JUNE 22, 2011
1st generation raised on mobiles. For example, a bike-a-thon in Texas has a Ride for Life app so that people can keep track of pledges and fundraising, see where others are, etc. Many Millennials have not yet chosen their life-long charities of choice. Millennial Distinctions. about 85 Million. 95% own mobile devices.
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