Social Media and the Performing Arts: Engagement First, Ticket Sales Second
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 22, 2009
One of the participants was from the Tampa Bay Performing Arts Center, and they shared the story of how their tweet ups have grown in popularity. Social Influence is about reach (number of people an influencer can easily activate a channel to), but there's also another fundamental aspect: affinity. It's not all about numbers.
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