Year-End Giving Prep: 21 FAQs Answered by Fundraising Experts
Connection Cafe
AUGUST 1, 2017
Your targeting may not change at all. Are there EOY tips for orgs that are Science and Research focused? I think it would be a mistake to use the same images of beneficiaries or programs because it could be interpreted by some that nothing has really changed. How should you target users for holiday giving vs. other campaigns?
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