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Year-End Giving Prep: 21 FAQs Answered by Fundraising Experts

Connection Cafe

Your targeting may not change at all. Are there EOY tips for orgs that are Science and Research focused? I think it would be a mistake to use the same images of beneficiaries or programs because it could be interpreted by some that nothing has really changed. How should you target users for holiday giving vs. other campaigns?

FAQ 49
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How They Did It: LWB Wins Facebook Causes Giving Challenge - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

They are an awesome team of people and they have already implemented some changes to help charities showcase their work. If there are two groups giving money to the Sudan, for example, it would be great to know which one gets 90% of their funds there versus one that only gets 40%. What goals does the org.

Causes 38
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How They Did It: LWB Wins Facebook Causes Giving Challenge - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

They are an awesome team of people and they have already implemented some changes to help charities showcase their work. If there are two groups giving money to the Sudan, for example, it would be great to know which one gets 90% of their funds there versus one that only gets 40%. What goals does the org.

Causes 38