The Future of Fundraising Is Peer-to-Peer
Achieve
FEBRUARY 4, 2015
That has a lot to do with the emergence of social networking and peer-to-peer (P2P) models. It seems to me, however, that the rapid growth of online giving owes much to the emergence of peer-to-peer tools and platforms that make it easy to find and give to causes or individuals who may be many degrees of separation removed from us.
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