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The Save Darfur Coalition’s "Be A Voice For Darfur" - A Stellar Example of A Multi-Channel Campaign

Beth's Blog: How Nonprofits Can Use Social Media

Be A Voice for Darfur is an excellent example of multi-channel campaign designed to bring attention to the appalling genocide in Darfur. The genocide in Darfur continues - now in its sixth year and at the price of nearly half a million lives. Most importantly, you can influence others to stand up and be a voice for Darfur.

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Nedra Weinreich: Social Marketing Guru

Beth's Blog: How Nonprofits Can Use Social Media

which has been used since the early 1970s to refer to a specific marketing discipline, is being hijacked to mean something else entirely with the rise of things like social network marketing. do you see any possibilities for nonprofits and social causes? What is your (simple) definition of social marketing? Unfortunately, the term ???social