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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

It takes you through the technologies and tools for each channel for different goals and offers up lots of case studies from organizations such as National Wildlife Federation, Red Cross, AARP, Clinton Bush Haiti Fund, American Museum of Natural History, SEIU and others. Develop shared language. Click to see larger version.

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Integration of CRM and CMS

Zen and the Art of Nonprofit Technology

Sorry, Lobo, with all due respect to you and CiviCRM, a PHP API accessible only to other PHP apps on the same machine is simply not sufficient integration in an age of web services, where people run different apps on different machines and use languages other than PHP for building web apps. I know we have disagreed about this in the past.