Case Study Comparison Conversation Doc 
NTEN
JUNE 20, 2011
Two or three years ago, you could have a conversation out in the open and have people organically join in. followers) – Stacey points to the difficulty in getting people to join in the conversation on Twitter. We thought we could generate a conversation but it didn't happen. from over 635,000 total followers. "No
Amy Sample Ward
FEBRUARY 14, 2012
And just as quickly as people responded with outrage against Komen, the conversation changed to be about the women who would continue to need support and the services that help them. We could have done a better job of looking for other hashtags in real-time and piggy-backed on them in order to weave together different conversations.
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