The Secret to Going Viral: Harnessing the Kevin Bacon Effect
NetWits
NOVEMBER 1, 2011
Compelling: Never mind the what ; the key is sharing the so what with your audience. Credible: Great, so you’ve engaged me and done it quickly, but if you try and tell me that your magic beans are the cure to cancer tomorrow, I’m onto whatever else my fascinating network of do-gooders and colleagues is up to.
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