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Which Social Networking Analysis Term Best Describes Virgin America?

Beth's Blog: How Nonprofits Can Use Social Media

David Armano likes to talk about how Twitter can strengthen loose ties (two people who are connected on social networks, but don't know each other in real life or very well). I was not able to find a taxonomy for social network analysis tools. (See this map from Malina ). Hubs look like starbursts on the visualization. The tools.