Five Best Practices in Nonprofit Crowdfunding
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 4, 2014
They are also known as perks or gifts, and are used as incentives to motivate people to support a campaign. In a nutshell, donors that received a gift, felt selfish, which in turn reduced the motivation for giving. For example, a group of friends shared stories of their beard-growing journey to raise funds for breast cancer research.
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