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Video Can Help Boost Donations in End-Of-The-Year Fundraising

Beth's Blog: How Nonprofits Can Use Social Media

Video Can Help Boost Donations in End-Of-The-Year Fundraising by Michael Hoffman. The American Jewish World Service (AJWS) , for example, shot amazing video of their work in India, Uganda and El Salvador a few years ago. American Cancer Society saw a 10:1 return on investment from this effort. Test, but be careful.

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400 More Email Subject Lines from End of Year Fundraising

Connection Cafe

We know from other Blackbaud research that most online donations happen between 11am ET and 2pm ET. Everything from the email design to the donation form experience was spot on. But only one nonprofit, The Nature Conservancy, sent me a text message with a donation ask. Fwd: Steven – Review Your 2014 Donations.

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