Komen Kan Kiss My Mammagram, PinActivism, and Newsjacking for a Cause
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 1, 2012
Komen Foundation , a leading breast cancer charity, pulled hundreds of thousands of dollars in breast cancer screening funds from Planned Parenthood. Each year millions of women are screened for breast cancer at Planned Parenthood, and Susan G. Again, literally minutes later, I started to see mentions on Facebook and Twitter.
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