From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
A tangled web of worry and loss. The terms “LYBUNT” and “SYBUNT” are often used to segment communications to donors that have given before but not within the current calendar/fiscal year. Every nonprofit worries about them. Laments them. Broods over them. They hang over us like a persistent shadow. Who am I talking about?
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