Social Media and Cute Dogs Go Mobile And Other Cute Animal and Nonprofit Tales
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 20, 2012
And now, mobile. Best Friends has just launched a fun mobile app. I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook.
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