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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

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Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.) 5) Test different headlines and descriptions with RSAs. Think of headlines as a way to grab readers’ attention. Test out different headlines and descriptions to create more effective ads.

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If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Hint: Don’t make them scroll through their inboxes—more on that below!) Did we set appropriate capital campaign goals with our board?

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