Twestival: Here Comes Everyone To Raise Money On Twitter for Charity:Water
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 25, 2009
Right before Thanksgiving, the TweetsGiving effort helped Epic Change raise over $10,000 in 48 hours to build a classroom in Tanzania seeking $10 donations. The charity isn't the central organizer of the event - it appears that they are letting their stakeholders run with it and not imposing "branding and messaging" standards.
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