EENs Avatars Campaign Brings Online Marketing to Life - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
APRIL 21, 2008
Lessons Learned and Keys to Success: Thinking of a novel idea was a big part, responsible for the campaigns high volume of free press coverage. There were some complications with this, we didnt have enough ethnic avatars, so the Brazilian one was a blonde girl, as we knew there were also blonde girls in Brazil. How did you promote it?
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