7 Totally Surprising Brain Tricks to Sell Your Cause
NTEN
JANUARY 5, 2012
Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. A University of North Carolina study found people were more helpful at the top rather than bottom of stairs and escalators.
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