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100 Fundraising Email Subject Lines That Will Get Donors to Open Your Email

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You might want to write three urgent subject lines, three intrigue subject lines, two that combine intrigue and urgency, and two that don’t fall into either category but still pop into your brain. Breaking: Record number of homeless people need help in Atlanta . Urgent: Teens need your help to start college on time .

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Understanding Why People Give (hint: it’s not what you think!)

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But here’s the most interesting part: In a study referenced in Psychology Today, 85% of respondents said the reason they gave was simply because someone asked them. Psychologists have studied the dynamics of giving for years and identified some key internal motivators for giving. Some give because they want to help others.

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