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[VIDEO] How to Talk about Legacy Giving Without Seeming Creepy

Bloomerang

And I understand the impulse to avoid the subject, no one likes to face their mortality, but that’s not really what legacy philanthropy is about. It lights up the pleasure centers of their brains, it gives them what is called a warm-glow feeling. And this person called it creepy. Not today and really not ever.

Video 132
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[VIDEO] How to Get a Return on Your Nonprofit Technology Investment

Bloomerang

The chief operating officer in the ’50s developed this model that is true for all of us, and it’s called the J Curve. You have to model being a coach, and you’re going to wait so you can see over time, eventually, you start to see some tangible benefits. Adult brains don’t learn new things that easily.