Nonprofit Storytelling: The Quick and No-Nonsense Guide
Bloomerang
AUGUST 31, 2022
When a good story is shared, scientific research shows our brains connect to storytelling can have on us: Stories are remembered 22x more easily than data, facts, and stats. Storytelling engages our sensory cortex in the brain , allowing the listener to feel, hear, taste, and even smell the story.
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