Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee
Bloomerang
AUGUST 12, 2021
Do you know your organization’s donor retention rate? of the donors who made a gift in 2019 made another gift in 2020. That means more than half of donors who made a gift in 2019 didn’t make another one in the following year! The Donor Retention Crisis—and Why It Matters. I’d bet not. .
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