Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
" No, we didn't do runs or walks or campaigns to raise public awareness of screening. We focused on the science and policy. An example of our early "brand" circa 2005 Like everything else that has gone well in my career, it started with a NTC (Nonprofit Technology Conference). We focused on the patient.
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