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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

" No, we didn't do runs or walks or campaigns to raise public awareness of screening. We focused on the science and policy. An example of our early "brand" circa 2005 Like everything else that has gone well in my career, it started with a NTC (Nonprofit Technology Conference). We focused on the patient.

Cancer 226
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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

.&# No, we didn’t do runs or walks or campaigns to raise public awareness of screening. We focused on the science and policy. Like everything else that has gone well in my career, it started with a NTC (Nonprofit Technology Conference). We focused on the patient. We focused on action and making change for the patient.

Cancer 100