Blended Headline Journal Storytelling 
Whole Whale
SEPTEMBER 8, 2023
Takeaway #1 Know Your Donors Ogilvy had an “aha” moment when researching Rolls-Royce – discovering in a trade journal that their engineers focused extensively on reducing noise. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 5, 2014
The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction with innovation lab facilitation techniques. Successful crowd funding depends on great storytelling. My trick for helping participants avoid a food coma is to get the audience moving ). Social Strategies. And everyday until….
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