NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 21, 2009
Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Above all you must pick the right metrics to measure what your doing and look for trends that can tell you what works and what doesn't. Google Analytics. Document on the fly. Test and tweak.
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