NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 21, 2009
Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Here's how I've documented all the social media fundraising campaigns: Objective and Audience. I used the example from the Facebook Birthday campaign. Document on the fly. Test and tweak.
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