Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Illustrate the concrete change created by donor support. Creating an always-on text-to-give campaign for impulse donations. For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Use time-limited offers to create urgency.
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