When Worlds Collide: Major Gifts and Direct Marketing Team Up to Maximize Mid-Level Donors
Connection Cafe
JULY 19, 2018
And successful mid-level programs are borrowing and blending the best of both disciplines. And there is more structure to ease any cultural or tactical friction that might arise between the departments. The strengths of each discipline are blending. We have also developed an exciting collaboration with our major gift team.
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