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Expert Tips for #GivingTuesday Success

Connection Cafe

As the calendar ticks down towards the end of the year, the fundraising focus shifts to #GivingTuesday – the Tuesday after Thanksgiving, a philanthropic response to the commercial shopping days of Black Friday and Cyber Monday. Tips from Mel Rancour and Jackie Zimmerman from Blackbaud University: Just starting now?

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How to Hype Homecoming Using Social Media

Connection Cafe

If you approach the event with an editorial calendar in mind, homecoming can generate fodder for blog posts, special email blasts, collages, and extra social media posts for the coming months. Run an online poll to find out what people liked and what could be different. Homecoming content can be used long after the event.

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