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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

"   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog. Reader Sharing (bookmarked items). And as readers start to respond -- commenting, tweeting, bookmarking, etc., Should also note, re.

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