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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.) 5) Test different headlines and descriptions with RSAs.

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Engagement Tools to Prepare Your Board for a Capital Campaign

sgEngage

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Hint: Don’t make them scroll through their inboxes—more on that below!) Did we set appropriate capital campaign goals with our board?