New on SSIR: You can has memesez?
Amy Sample Ward
JULY 31, 2012
That song, “Call Me Maybe” by Carly Rae Jepsen, quickly also became the soundtrack to an Internet meme —that is, an idea that spreads online (“ I Can Has Cheezburger? Many more groups joined in on the fun, recording videos and posting to YouTube. Why meme at all? It’s fun, for one. Stick to your voice.
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