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Vote for the First Anti-Genocide Hotline on Reddit

Beth's Blog: How Nonprofits Can Use Social Media

My colleague, Ivan Boothe, who works with the Genocide Intervention Network and who is incredible smart about integrating social media into cause-related campaigns, pinged me about this reddit campaign. So in that case, we got a two-for-one -- both raising awareness of the issue and flooding a decisionmaker with an important column.

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See What’s Out There » Blog Archive » Oxfam America and HSUS: Not just Talking about Social Media, Using It

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However, neither Carie nor Tim discussed social bookmarking or social news strategies in any depth, and Digg, Stumble Upon, and del.icio.us This shows the viral potential of raising awareness in the social networks. Oxfam ran a campaign against Starbucks with a video being crucial to the resulting success.

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