Second Life: Issue Awareness Raising Campaigns
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 5, 2006
Namely that it isn't enough just to shame people. Mobilize: Give people something to do. According to my colleague Rik Riel, this campaign is sponsored by the Spanish NGO Mensajeros de la Paz , which is leveraging various new media to draw attention to their work. Educate about your cause. And not just fundraise.
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