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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Gmail, Yahoo, etc. Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts.

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