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HOW TO: Get Your Nonprofit Started on Snapchat

Nonprofit Tech for Good

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. To gain new Snapchat Friends, you can use your new Snapcode as an avatar on social networks (rotate one week and one week off).

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How to Create a Custom Snapcode for Your Nonprofit

Nonprofit Tech for Good

You need unique, real-time content that appeals to Snapchat’s teen and millennial user base and that requires time and resources that many nonprofits simply do not have. The vast majority of nonprofits will find Snapchat challenging. You must stay within the black lines of the white ghost for your Snapcode will work.

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