Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada
Beth's Blog: How Nonprofits Can Use Social Media
JULY 8, 2009
We used bit.ly (to track viral spread), Google Analytics (for goal conversions), Paypal audit accounts (to see donation amounts) and Clicky (for real-time web analytics.) We used Paypal for donations; while it has its issues, it’s also a well-known and trusted brand, and we seem respectable by association. Have a clear call to action.
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