NonProfit PRO
DECEMBER 6, 2021
Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience.
NonProfit PRO
AUGUST 4, 2021
Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!) in 2021 and beyond. Facebook Challenges open the door for engagement with new supporters and Messenger seals the deal. Let’s dive in to explore both.
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NonProfit PRO
SEPTEMBER 28, 2022
As your organization prepares for the year-end, it's important to remember that your constituents may have different priorities now. Here are some tools you can use to assess your current donor database.
The Sponsorship Collective
MAY 25, 2022
If there’s one lesson that I hope to impart to you when reading this blog, it’s that good audience data is the foundation of a successful sponsorship program. The problem though is that a lot of sponsorship seekers, especially those doing this for the first time, have no idea how to procure said audience data. […].
The Sponsorship Collective
AUGUST 30, 2021
If there’s one area of your sponsorship program that I push hard on this blog, it’s audience research. I feel like I have to because having data on your audience is such an integral part of achieving sponsorship sales. Without knowing who your audience is, you can’t introduce them to your sponsor in an appealing […].
The Sponsorship Collective
FEBRUARY 25, 2022
They don’t have any audience data. The post Audience Data in Sponsorship Sales appeared first on The Sponsorship Collective. There’s one mistake I see sponsorship seekers make that can kill their sponsorship programs dead. Not a chart, not even basic segments.
The Sponsorship Collective
SEPTEMBER 13, 2022
The post 7 Cool Food Activations Your Audience Will Love appeared first on The Sponsorship Collective. That’s doubly true if your sponsor is in the food industry. What are my top food activation ideas? Here are 7 awesome food activations that would wow any […].
Big Duck
FEBRUARY 9, 2022
The post Four simple frameworks to prioritize your audiences appeared first on Big Duck.
Cadmium CD
MAY 19, 2021
Crowdfunding is an excellent way to raise money for a goal fast, but in order to be effective, you need to engage your audience. Meeting the team can make all the difference with the audience. Written by Olivia Ryan. Enlist the Network. Allow your great work to rise with the speed of light.
Big Duck
JULY 27, 2022
The post Five tips for an audience-first approach to communications appeared first on Big Duck.
Bloomerang
MAY 25, 2021
Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.
Big Duck
JULY 14, 2022
The post Resource guide to understanding and engaging your audiences appeared first on Big Duck.
Forum One
AUGUST 19, 2021
How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.
Top Nonprofits
FEBRUARY 16, 2022
Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. One of the best ways to build your audience and stay connected with current supporters is to leverage one of the resources you already have: your nonprofit’s website. Share This Post!
NonProfit Hub
JULY 13, 2021
How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?
Media Cause
JANUARY 18, 2022
While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. The good news is that targeting owned audiences won’t be impacted. Get In Market Now.
Association TV
APRIL 20, 2021
Let’s start this off with an analogy (we know you love those). A customer orders a pepperoni pizza. Instead of pepperoni, a Hawaiian pizza shows up at the door. The customer didn’t get what they wanted and now they’re disappointed.
Big Duck
DECEMBER 14, 2022
The post Four simple frameworks to prioritize your audiences appeared first on Big Duck.
CauseVox
MARCH 24, 2022
You’re struggling to connect with your target audience and gain or retain their support. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help hook your audience fast, while keeping them engaged for the long haul.
M+R
APRIL 6, 2021
Over the past few weeks, M+R and our friend Allyson Goldsmith of USA for UNHCR have presented our experiments around using data-driven audience insights to reach more donors and raise more money at NTEN’s Nonprofit Technology Conference and at an M+R Roundtable. Danger: If you treat your audience like a monolith, you end up with…a monolith.
The Storytelling Non-profit
AUGUST 22, 2022
But raising more money can be hard, especially if your nonprofit has a small donor file or you just have a small audience to begin with. Maybe your non-profit is new and you're still working on kind of building out an audience and community around your cause. Hard, but not impossible to crush your next fundraising campaign goal.
Greater Giving
FEBRUARY 16, 2023
The Camp Rosenbaum Fund included a virtual audience in their live event for this one important reason. An event with a virtual audience option means that people you want to reach, no matter where they are, can participate. In fundraising, not all the costs or benefits come in the form of dollars.
Forum One
MARCH 16, 2022
For over a decade, digital strategists have been talking about the importance of mobile web strategies and meeting audiences where they are. And while most organizations have dramatically expanded their digital footprint and recognized the importance of having a digital strategy, the wants and needs of audiences continue to evolve.
Forum One
AUGUST 24, 2021
Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Audience research is here to stay.
TechImpact
JULY 7, 2015
The post How To Find Your Nonprofit’s Social Media Audience appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the other side eagerly awaiting their arrival. […].
Big Duck
JUNE 21, 2022
The post Understanding your audiences through survey research appeared first on Big Duck.
NonProfit PRO
OCTOBER 13, 2021
For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable to improve the effectiveness of a campaign. But what is happening before the ask? And what are we doing after the ask? How are we acquiring new donors and how are we retaining them? That's where growth funnels come in.
Media Cause
OCTOBER 13, 2021
The post An Integrated Approach to Audience Engagement appeared first on Media Cause. We’ve got decades (better yet, centuries) of collective experience under our belt when it comes to mapping out high-level, strategic user journeys and implementing the tactics and touchpoints to support them.
TechImpact
AUGUST 26, 2014
We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. to start engaging with their audience and growing its group of ardent followers.
Kindful
JUNE 24, 2021
No matter how you’re trying to acquire new donors for your nonprofit , at some point you may begin to wonder if your target audience is burned out or fatigued. For the purposes of this blog post, we’ll define burnout as the repeated non-response of an acquisition audience. Prospect names in your database . Lapsed donor reactivation .
M+R
MARCH 19, 2021
It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Sometimes, nonprofits build out a set of personas and plan journeys for them. But that’s only one way to understand your donors…and it’s probably of limited use TBH.
Byte Technology
FEBRUARY 9, 2017
Here are four plugins–some free, some paid—that are designed specifically to decrease bounce rates (the ugly term for users hitting the “back button” without exploring your site); increase page views; and generally encourage your audience to stick with you day after day for every new post, video or product or service launch.
sgEngage
MARCH 18, 2022
Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. We’ll cover the following points: . Step 1: Create a Facebook challenge. .
Achieve
MAY 10, 2021
At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.
Forum One
MARCH 23, 2021
So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?
NonProfit PRO
JANUARY 27, 2023
Is this event still working for your audience, your organization, and your team? As a nonprofit administrator, have you ever inherited a fundraising special event? Post-pandemic fundraising is a good time to reset, strategize and start new traditions for stakeholders.
Byte Technology
SEPTEMBER 22, 2015
And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Learn more about Byte Technology’s strategic web consulting for nonprofits.
Top Nonprofits
OCTOBER 18, 2021
This recording was from our premiere Virtual Summit for Nonprofit Changemakers (www.nonprofitchangemakers.com) held Sept. 15-17, 2020. About Author. Author Name Here. Author bio here. Share This Post!
Byte Technology
JANUARY 5, 2017
Successful website owners and administrators all have one thing in common: they know their audience. So how does one begin to seek out an understanding of their target audience? The post Know Your Audience: How to Use Google Analytics With Your WordPress Site appeared first on Byte Technology’s Web Design Insights Blog.
Achieve
AUGUST 12, 2021
Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. from a staff member or volunteer.
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