What’s in your social media measurement tool box and why?
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 17, 2011
If you are measuring sentiment, then you’ll need a content analysis tool. If you are measuring attitudes, perceptions, or behavior change, you’ll need to use survey research tools. Ross says being focused is very important because the more you track, the more time it takes. likes Sprout Social.
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