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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Worse, studies show that we’re more likely to perceive negative news as truthful. This might be why bad news seems to garner more attention. One important study shows that a positive image of a child leads to a higher average gift donation than a negative one. The truth is relative So, what’s a fundraiser to do?

Raise 95
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

By reiterating donors’ value, Interlochen promotes more donations from existing donors as well as new supporters. News and blog content. Project Open Hand accomplishes that, and goes a step further by organizing their news, blog, and press releases in an eye-catching (on-theme!) Check out the embedded video in the image below.