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Year-End Appeal Guide

The Modern Nonprofit

Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both its appeal language and its CTA. How – the call-to-action So now that we understand the need, the problem, and why you’re asking – how can we help contribute toward your goal?

Guide 102
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2021 Year-End Appeal Guide

The Modern Nonprofit

Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both their appeal language and on their CTA. So now that we understand the need, the problem, and why you’re asking – how can we help contribute toward your goal? You can always adjust the goal higher later if you reach it too quickly!

Guide 98