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Year-End Appeal Guide

The Modern Nonprofit

Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both its appeal language and its CTA. While you want to include the program’s metrics and efficacy, you’ll also want the central piece to relate to a real story from your community. Those stats you used earlier?

Guide 102
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2021 Year-End Appeal Guide

The Modern Nonprofit

Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both their appeal language and on their CTA. While you want to include the program’s metrics and efficacy, you’ll also want the central piece to relate to a real story from your community. Those stats you used earlier?

Guide 98