Who Counts? Grappling with Attendance as a Proxy for Impact
Museum 2.0
OCTOBER 16, 2013
When I reflected on our museum, I realized we have some inconsistencies in how we calculate attendance. For attendance to be correlated with impact, you have to find a way to articulate a theory of change that connects attendance to your mission (inspiration, learning, civic participation, etc.). Too unwieldy or unorthodox for funders?
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