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Year-End Appeal Guide

The Modern Nonprofit

Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both its appeal language and its CTA. Don’t make these storytelling mistakes. Email blast to re-engage donors and remind them of your mission and ask for contributions. Email blast to remind donors to give before the end of the year.

Guide 102
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2021 Year-End Appeal Guide

The Modern Nonprofit

Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both their appeal language and on their CTA. Don’t make these storytelling mistakes. Email blast to re-engage donors and remind them of your mission and ask for contributions. Remind donors they still have time to give.

Guide 98